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Supplementary materials

1. Background information

How to Buy a Car – 5 Essential Tips to Get the Best Deal

1. Shop Around

Unless there is an emergency situation, shop around before you buy a car. It might also make sense to explore out-of-town car dealerships. Dealerships price their vehicles differently depending upon their location.

2.Look at Both New and Used Cars

In the past, buying a gently used car was the best way to save money when purchasing a vehicle. A big reason behind this logic is that new cars depreciate considerably the moment they are taken home from the dealership.

Unfortunately, the supply of used cars has decreased dramatically after many were removed as part of the “Cash for Clunkers” program. In addition, more people are holding onto their cars for longer periods of time before looking for a replacement. As a result, prices for used cars have increased significantly, making new cars a more realistic option.

Ultimately, make sure to go into the buying process with an open mind, considering both new and used cars and running the numbers before making your final decision.

3. Buy Based on Purchase Price, Not on Monthly Payments

Car dealers are notorious for offering a very attractive monthly payment to potential buyers. Do not be misled. If this “wonderful” payment is attached to a 72-month loan, then it’s really not that attractive at all.

Be sure to always negotiate based on the purchase price of the car, and not the monthly payment. Also make sure that you know the “full” purchase price of any car that you buy. There could be many extra, hidden costs factored into the price including various taxes, car preparation and delivery fees, and dealership costs that you won’t know about unless you ask.

4. Visit the Mechanic When Buying Used

If you’re planning to buy a used vehicle, it’s important to have the car thoroughly checked out by a mechanic before you finalize the purchase. The mechanic will inspect the car and look for unusual signs of wear and tear as well as items of potential concern.

Mechanical problems or maintenance issues that the mechanic finds may determine whether or not you buy the car, and the mechanic’s report may provide you with the necessary leverage to negotiate a lower purchase price.

5. Don’t Purchase the Add-ons

Buying a new car is a major purchase, and you may be paying it off over the next several years. If you finance the car, the overall costs for accessories will skyrocket, so keep the add-ons to a minimum. You don’t really need heated seats, and you can buy a portable GPS navigation unit online for much less than expensive built-in systems.

Rust-proofing is another add-on you don’t need despite what the salesperson might tell you. VIN etching, a rear camera, and a dealership maintenance plan are more add-ons that you don’t really need.

2. Word attack

1) persuade v. to cause (someone) to do something by asking, arguing, or giving reasons. 说服；劝说

e.g. He persuaded his friend to go back to school.

他劝朋友返回学校。

2) outsmart v.  to get the better of.比…更聪明；用计谋打败  

e.g. He has outsmarted himself this time.

他这次可是聪明反被聪明误了。.

3) brainstorm v. to engage in an exchange of information or idea. 集思广益 

e.g. They brainstormed about ways to raise money for their organization.

他们集思广益为组织筹集资金。

4) resist v. refuse to give in to. 抵抗，抗拒

e.g. You should resist the temptation.  

您应当抵制这种诱惑

5) discount n. something that is or may be subtracted 折扣

e.g. They are often available at a discount.

它们经常可以以折扣价买到。

6) mentally adv. of or relating to the mind. 精神上；内心里

e.g. She is mentally deranged.  

她精神错乱了。

7) purchase v. to obtain by paying money or its equivalent. 购买

e.g. I need to purchase a new heavy coat..

我需要买一件厚的外套。

8) deserve v. to be worthy, fit, or suitable for some reward or requital.  应受；应得

e.g. These people deserve to make more than the minimum wage.

这些人应该得到高于最低工资的报酬。

3. Extensive reading

1) Top5 internet sales techniques

①Highlight Special Features or Products

You see a lot of companies doing this now, but it does seem to work. Highlight your top selling products, products on sale or any special (or New) features you are trying to promote. This is a great way to move people through your website and make it easier for them to search for particular items. Someone may choose a different (more expensive or better) product if they feel other people use it more often.

②Create 2. Coupons (or Deals) To Promote

Coupons are a great way to attract visitors to your website and shopping area online. Plus everyone wants to get a deal, so by having a coupon people feel they are indeed getting a deal or savings. You can promote your coupons online on social sharing networks or simply email to a list of clients and/or prospects.

③Create a Sense of Urgency

While promoting your deal, create a sense of urgency to complete the purchase. You can do this by putting a deadline on your promotion or offer and make it stand out. Even think about throwing in an additional deal if they complete the order by a certain time.

④ Add Images or Product Demos

Videos can dramatically affect the amount of visitors on your website and the amount of conversions you will get. In fact:

46% of people say that they would be more likely to make a purchase if they have seen a video or demo of the product first (Eloqua).

The average user spends 88% more time on a website that uses video (Eloqua).

Video and email marketing can increase click-through rates by more than 90% (Mist Media).

Of 80% of video users, 46% of them took some sort of action after viewing the video (Video Brewery).

⑤ Include Something For Free

A great way to retain a customer is by making their purchasing experience the best it can be. You can simply include an extra item when delivered or if you feel you need to encourage purchases you can offer an extra FREE item while your customer is shopping on your online store. Who doesn’t like something for FREE?