Supplementary Reading
1. Rolls-Royce
☆ any of the large, expensive, comfortable cars made by the British company Rolls-Royce
☆ The company was formed in 1905-1906 by Charles Rolls (1877-1910) and Henry Royce (1863-1933).
☆ Rolls-Royce Motor Cars was sold to Volkswagen in 1998.
2. dime store
It’s a store offering a wide assortment of inexpensive items, formerly costing five or ten cents, for personal and household use.
3. Ford Motor Company
☆ a large US company that makes cars
☆ established in Detroit in 1903 by Henry Ford
☆ It has produced the Lincoln since 1922 and the Mercury since 1938.
4. Forbes
Forbes is an American business magazine. It is noted for its lists of the richest men and women in business.
5. Samuel Moore Walton
Life time | March 29, 1918~April 5, 1992 |
Identity | founder of the American retailer Wal-Mart |
The first Wal-Mart | opened on July 2, 1962 in Arkansas |
Pioneering practice and recipes for success | 1) The shelves were consistently stocked with a wide range of goods at low prices 2) The store stayed open later than most other stores. 3) He practiced discount merchandising to pass on savings to his customers and drive up his sales volume. |
Ⅱ. Language Study
1. (para. 2) discount: n. amount of money which may be taken off the full price
* Traditional retailers who’ve opened cyber-stores may offer special discounts to online shoppers.
尽管网上书店常有折扣,但不要期望能省多少。
(=Although online bookstores usually offer discounts, don't expect to save much.)
2. (para. 5) folk: n. people in general (You can refer to people as folk or folks.)
* These are the folks from the local TV station.
他们结了婚,有了孩子,像其他人一样生活。
(=They got married and had kids and lived like other folks.)
3. (para. 5) get away with: do sth. wrong or risky without being caught or punished (In the text, it means “do sth. without experiencing any problems or difficulties”)
* They claimed that they knew how to play the system and get away with it.
艾力克偷税漏税好些年,都没碰到麻烦。
(=Eric has been getting away with tax fraud for years.)
4. (para. 5) Only in America can a billionaire carry on like plain folks and get away with it.
Paraphrase the sentence.
(=Only in America can a very rich person live like ordinary people without experiencing any problems.)
5. (para. 5) local: adj. of or for a particular place
* The plane was to take off at 6 a.m. and land at 7 a.m. local time.
主办奥运会所需的四分之三的投资将由中央政府和当地政府承担。
(=Three-quarters of the investment needed to host the Olympics would be borne by central and local government.)
6. (para. 6) corporate: adj. relating to large companies
* The two companies decided to merge to take advantage of similarities in their corporate cultures.
谷歌公司总部位于加州的山景城。
(=The corporate headquarters of Google Inc. is located in Mountain View, California.)
7. (para. 7) by all accounts: according to what everyone says
* The Chinese football team will play the Koreans tonight. It should be a match worth watching, by all accounts.
大家都说汤姆是个很棒的老师。
(=Tom, by all accounts, is a superb teacher.)
8. (para. 7) blend: v. mix together
* The singer is known for blending Latin pop and American mainstream pop in her songs.
我们早饭吃什么?混合了香蕉、草莓、椰枣和芒果的水果布丁。
(=What do we have for breakfast? A fruit pudding of blended bananas, strawberries, dates and mangos.)
blend in/into: If sb. blends into a particular group or situation, or if they blend in, they seem to belong there or are not noticeable, because their behavior is similar to that of the other people involved. (used in the patterns: blend in; blend into sth.; blend in with sth.)
* As a newly-appointed manager, he was not sure whether he could blend in.
* The painter blended in with the crowd at the art sale.
他说的话坚定了我的信念,要和周围打成一片。
(=What he said reinforced my determination to blend in with my surroundings.)
9. (para. 7) By all accounts, he’s friendly, cheerful, a fine neighbor who does his best to blend in, never flashy, never throwing his weight around.
Translate the sentence.
(=人人都说他为人友善,性情开朗,是个好邻居;他尽力与人们融洽相处,从不炫耀,也不盛气凌人。)
10. (para. 12) But one recent morning, The Richest Man in America did something that would have made headlines anywhere in the world: He forgot his money.
Paraphrase the sentence.
(=But one recent morning, The Richest Man in America did something to people’s surprise that would appear as a piece of news: He forgot his money.)
11. (para. 14) But just how long Walton can hold firm to his folksy habits with celebrity hunters keeping following him wherever he goes is anyone’s guess.
Paraphrase the sentence.
(=然而,沃尔顿所到之处专门报道名人的记者紧跟不舍,他的平民习惯能保持多久,就很难说了。)
12. (para. 14) on the run: trying hard to hide or escape from sb.
* Princess Diana died while on the run from paparazzi.
他在逃避警方的追捕。
(=He is on the run from the police.)
13. (para. 15) rank: v. put (sb./sth.) into a position according to their size, importance, etc.
* Jim was so sure of himself that he only applied to those universities ranked in the top 10 on the annual U.S. News & World Report issue on “America's Best Colleges.”
搜索引擎按相关度对搜索结果进行排名,最先展现的是最相关的记录。
(=This search engine ranks search results in order of relevance, showing you the most relevant records first.)
14. (para. 15) make up: form, constitute
* Women make up nearly 50% of university entrants.
这所大学由14个系和5个研究中心构成。
(=The college is made up of fourteen departments and five research centers.)
15. (para. 16) rally: n. a large, usu. political public meeting
* Overseas Chinese held rallies around the world on Sunday and Monday to voice their support for the Beijing Olympic Games.
巴拉克·奥巴马在集会上以“我们需要改变”这个口号结束了演讲。
(=Barak Obama’s speech at the rally ended with the slogan “Change we need.”)
16. (para. 16) liable: adj. likely (to do sth.)
* It's liable to snow heavily tomorrow.
由于天气恶劣,运动会可能推迟到下周。
(=The sports meeting is liable to be postponed until next week because of the bad weather.)
17. (para. 17) lay down: establish (sth.) as a rule or principle
* Conditions for membership are laid down in the soccer club rules.
校方印发了新册子,规定了学生守则。
(=The school authorities have issued a new booklet laying down regulations for students.)
18. (para. 17) loyalty: n. the quality of staying firm in your friendship or support for sb. / sth.; a strong feeling that one wants to be faithful to sb./sth. (followed by to)
* My father is a soccer fan. His loyalty to the local team has taken him all over the country to see them play.
一旦拿定了主意,李将军就没有动摇过对南方的忠诚。
(=Once his mind was made up, General Lee never changed his loyalty to the South.)
19. (para. 18) One tennis guest managed to put him off this game by asking why a can of balls cost more in one Wal-Mart than another. It turned out to be untrue, but the move worked. Walton lost four straight games.
Translate the sentence.
(=一位来打网球的客人为了分散他打球的注意力,故意问了句为什么一筒球在一家沃尔玛店卖得比别的沃尔玛店贵。此话并非实情,但这一招真管用。沃尔顿连输四局。)
20. (para. 19) cultivate: vt.
1) make a special effort to establish and develop (a relationship, attitude, etc.)
* Some students try to cultivate a love of art.
他们鼓励学生培养对理论物理的特殊兴趣。
(=They encourage students to cultivate special interests in theoretical physics.)
2) prepare land and grow crops on it
他们在郊区耕耘了500英亩土地。
(=They cultivated 500 acres in the suburbs.)
21. (para. 19) reward: vt. give sth. to (sb.) in return for work or services (used in the pattern: reward sb. for sth. with sth.)
* The officer is to be rewarded for his efforts with promotion to the rank of inspector.
如果你期末考试考得好,我奖励你一趟香港游。
(=If you do well in the final exams, I will reward you with a trip to Hong Kong.)
22. (para. 20) stun: vt. shock and surprise
* The minute the door opened, I felt too stunned to open my mouth, staring at her scarred face under the glaring lamp.
尸体在宁静的街道被发现,四周的街坊们说他们对这起谋杀感到非常震惊。
(=Neighbors at the quiet street where the body was found said they were stunned at the murder.)
23. (para. 20) generosity: n. kindness, esp. in giving things to people
* Christmas is a season to show your generosity.
他能完成大学学业,多亏了叔叔的慷慨大方。
(=He was able to finish college thanks to the remarkable generosity of his uncle.)
24. (para. 22) come into contact (with): communicate with; touch
* The young Muslim came into contact with a terrorist group in Leeds some years ago.
你什么时候初次接触到哈罗·品特?
(=When was the first time you came into contact with Harold Pinter?)
Ⅲ. Comprehension Task
1. Listening Comprehension(
1) What were employees offered at Wal-Mart stores?
(=They were offered stock options and store discounts.)
2) What did Sam Walton believe?
(=He believed that “individuals don’t win, teams do”.)
3) How many chain stores of Wal-Mart were there by 1991?
(=There were 1,700 stores then.)
4) What plan did Walton introduce to his company in 1970s?
(=The “profit sharing plan”.)
2. Pair Work
Suppose you were interviewed by the local newspaper as a senior clerk working with Wal-Mart. You were sharing some anecdotes of Sam Walton with the reporter. You may choose to talk about two of the following stories and the words and expressions are for your reference. Just exchange your roles after the interview.