市场营销实务
李玲

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英文资源

发布时间：2019-11-20 16:33   发布人：李玲   浏览次数：331
Chapter 1MARKETING ：Managing Profitable Customer Relationships
Chapter 2Company and Marketing Strategy ：Partnering to Build Customer Relationships
Chapter 3The Marketing Environment
Chapter 4Consumer and Business Buyer Behavior
Chapter 5Segmentation, Targeting, and Positioning  Building the Right Relationships with the Right Customers
Chapter 6Product, Services, and Branding Strategy
Chapter 7New-Product Development and Product Life-Cycle Strategies
Chapter 8Pricing Understanding and Capturing Customer Value
Chapter 9Marketing Channels and Supply Chain Management
Chapter 10Retailing and Wholesaling
Chapter 11Communicating Customer Value  Advertising, Sales Promotion, and Public Relations
Chapter 12Communicating Customer Value Personal Selling and Direct Marketing


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