授课班级

旅游管理

授课课时

3课时

授课时间

授课地点

地滋楼105

教学目标

1.知识目标：

(1)掌握促销的相关词汇；

(2.)掌握促销的相关句型；

(3.)掌握销售的相关sp流程和固定表达。

2.能力目标：

(1)能听懂各种销售;

(2)能用所学知识，销售自己的产品；

3.素质目标:

具有跨文化交际的能力；

(1)明白促销的意义和作用，并能恰当使用这一工具；

(2)具备良好的沟通和推销能力；

(3)传承中国优秀商业文化；

(4)展示良好的职业风貌。

教学重难点

教学重点：

(1) relevant words and expressions used in food and accommodations;

(2) SP of sales

2.教学难点：

(1)relevant words and expressions used in food and accommodations;

(2)SP Procedure of this part

教学方法

与手段

group discussion;self-performance;role play; teacher-student dialogue; case analysis;video analysis

教学设计与实施

（说明：教学设计应覆盖整个教学单元，环节完整，重点突出，时间分配合理；教学目的明确，教学方法多样，思路清晰、结构严谨。

教学过程主线清晰、重点突出、逻辑性强、明了易懂；注重突出学生的主体性以及教与学活动的有机结合。）

环节一：

Group discussion:

What are the sales approaches that we usually use?

Let’s Get Ready:

环节二：

Find out the English：

1. A: Which brand sells best?

B: National is the bestselling brand now.

2. A: What’s your market share?

B: Our brand of bicycle has sixty percent share of the market.

3. A: Do you want a domestically-made or an imported car?

B: A domestic car is much cheaper than an imported one. So I prefer a domestic one.

4. A: What about the blue car? It is our latest model.

B: But I’d like the economy model better.

5. A: What price range do you set?

B: Price is not the decisive factor. Quality is the most important thing.

Listen and respond：

1. My name is Wang Ping. I wonder if you could spare me half an hour to let me introduce our products.

2. Good morning, sir. What can I do for you?

3. I haven’t decided which kind of TV set I should buy. Will you give me a recommendation?

4. The suit looks very nice. But don’t you think its price is a little too high?

5. I know this is your newly-designed product. How does it compare with the old models?

6. I really can’t accept the price. What about $18?

7. Compared with their products, what do you think of ours?

8. I’m here to talk about your latest model of product. Could I see your sales manager?

Questions

1. Who is the CEO?

2. What does Roger suggest about the sales?

3. Which of the following ideas is not mentioned by Natalie?

4. Which of the following ideas is accepted?

5. What’s the possible relationship between the speakers?

Listen and interpret：

1. Your shirts will find a ready market in our country.

2. Next year we are aiming for sales of five million US dollars.

3. This product has been selling well for about three years.

4. Demand for many products may fluctuate with the season.

5. How many branch offices do you have?

6. Could you tell me about your products’ sales network?

7. What are your main channels of distribution?

8. We have sales and service centers in many major industrial countries.

1. 你们的衬衫在我们国家会很畅销。

2. 我们下一年的销售额目标是500万美元。

3. 这种产品已经畅销3年了。

4. 对许多产品的需求可能随5. 你们有多少分支机构?

6. 您能否介绍一下您的产品销售网络?

7. 你们主要的销售渠道是什么?

8. 我们在许多主要工业国家都有销售和维修中心。

Listen and report：

1. What can I do for you?

2. What particular model do you have in mind?

3. I’d like to buy one of the latest fashion.

4. How about these models?

5. 4 289 Yuan.

6. It’s a lot cheaper.

7. That’s true.

8. Here you are.

环节三：summary

1.Key words and expressions used in this part

2.SP standard

教学评价

（说明：教学评价方法得当，合理开展形成性评价，能将语言知识和技能评价与课程思政教学效果评价有机结合；能对教学效果进行反思，并提出创新点和改进教学的方法。）

1.这个部分涉及到促销和销售内容，有一部分同学实习的时候在销售岗，对这部分内容相对熟悉，感兴趣。

3.教学方法恰当，充分发挥学生学习的主动性和积极性，充分调动学生的参与，完成预定课堂目标。

教学反思

（总结本节课教学的优点或成功之处，取得的成效，目标达成情况，反思在教学实施过程中值得研究的问题或存在的不足以及改进措施。）

1. 词汇的积累和使用始终是英语教学的重点和难点；

2. 如何鼓励大家开口说英语需要持之以恒的做下去。