授课班级

旅游管理

授课课时

3课时

授课时间

授课地点

教学目标

1. 知识目标：

(1.)掌握advertisement的相关词汇；

(2.)掌握advertisement的相关句型；

(3.)掌握advertisement的相关sp流程和固定表达。

2. 能力目标：

(1)能听懂advertisement的的介绍;

(2.)能用所学知识，为自己的产品选择合适的广告方式和媒体；

(3、)能用所学语言知识，广告相关产品。

3.素质目标:

(1.)具有跨文化交际的能力；

(2.)明白广告的意义和作用，并能恰当使用这一工具；

(3)展示良好的职业风貌。

(4.)具备良好的沟通和推销能力；

(5.)传承中国优秀商业文化；

(6)童叟无欺，实事求是的工作作风

教学重难点

教学重点：

(1)relevant words and expressions used in advertisement;

(2)SP when talking about advertisement

2.教学难点：

(1)relevant words and expressions used in this part

(2)SP Procedure of this part

教学方法

与手段

group discussion;self-performance;role play; teacher-student dialogue; case analysis;video analysis

教学设计与实施

（说明：教学设计应覆盖整个教学单元，环节完整，重点突出，时间分配合理；教学目的明确，教学方法多样，思路清晰、结构严谨。

教学过程主线清晰、重点突出、逻辑性强、明了易懂；注重突出学生的主体性以及教与学活动的有机结合。）

环节一：

Group discussion:

Where do we often see the advertisements?

Which media do you think is the most effective way of advertisement?

Let’s Get Ready:

环节二：

Find out the English：

1. A: What do you think of advertising?

B: It often makes people buy things they don’t actually need.

2. A: What kind of advertising have you been using for your products?

B: We’re constantly placing ads on TV, in newspapers and magazines.

3. A: Do you know how to write an ad?

B: Generally speaking, an ad is composed of five parts. They are the headline, the body text, the slogan, the trademark and the illustration.

4. A: I think advertisement has an important part to play in sales promotion.

B: Yes, a good ad is vital to call attention to a product and to introduce new products.

5. A: What do you think of public relations and ads?

B: The former plays a role in creating company image, while the latter helps build up product recognition.

Listen and respond：

1. Can you use your advertising to attract more business for us?

2. What is your biggest concern?

3. Do you think advertising is necessary?

4. Who decides which sort of media to use?

5. What media do you recommend then?

6. Do you just want to have your ads in a newspaper?

7. What is the most effective means of advertising in your opinion?

8. Are you interested in advertising in our magazine?

Questions:

1. What product are the two speakers talking about?

2. Which of the following is not included in the promotion plan before the two speakers’ discussion?

3. Which of the following is not true about various ads mentioned in the conversation?

4. What is true about billboards according to the conversation?

5. Where are most common billboards directing travelers to?

Listen and interpret：

1. Are you interested in a front-page or a back cover ad?

2. We still have six tab page positions available, which are more prime spots.

3. There are a lot of ways to push sales in China. For example, try to make yourself known by TV commercials.

4. Two or more different types of media are very often used together in an advertising campaign.

5. The purpose of our advertising is to draw customers’ attention, so that they may do something in return.

6. I think television is much more effective if cost is not a factor.

7. Many name brands do little advertising, but their products sell very well.

8. Advertising is typically directed to groups of people rather than to individuals.

1. 你喜欢封面广告还是封底广告？

2. 我们还有6个插页广告的位置，都是很好的位置。

3. 在中国有很多促销方式。比如，通过电视广告让外界了解你们。

4. 在广告促销中经常同时使用两种或更多的广告媒体。

5. 我们做广告的目的就是吸引起顾客的注意力，从而促使顾客有所行动。

6. 如果钱不是问题的话，电视广告效果要好得多。

7. 许多名牌产品不怎么做广告，但产品却很畅销。

8. 广告通常是针对群体而不是个人的。

Listen and report：1. My pleasure to meet you, too. Now what can I do for you?

2. What are you particularly interested to know about?

3. There are quite a number of ways to push sales. For example, you can try to make yourself known by TV ads.

4. But for a new company, such expenses are absolutely necessary.

5. As you know, in order to succeed in launching an advertising campaign in the new market, you should work out a careful plan.

6. I think the first thing is what media we should use and when we should place advertisement in the media. Very often in a campaign, two or more types of media are used together.

7. I think television is much more effective if cost is not a problem.

8. How about the beginning of this fall?

环节三：summary

1.Key words and expressions used in this part

2.SP standard

教学评价

（说明：教学评价方法得当，合理开展形成性评价，能将语言知识和技能评价与课程思政教学效果评价有机结合；能对教学效果进行反思，并提出创新点和改进教学的方法。）

广告是日常生活中常见的商业现象，学生们对于这个很熟悉，学习起来也很有兴趣。

教学方法恰当，充分发挥学生学习的主动性和积极性，充分调动学生的参与，完成预定课堂目标

教学反思

（总结本节课教学的优点或成功之处，取得的成效，目标达成情况，反思在教学实施过程中值得研究的问题或存在的不足以及改进措施。）

把现实生活中的广告现象引入课堂中，能调动学生的积极性。对于专业名词的掌握还是个问题。