授课班级

旅游管理

授课课时

3课时

授课时间

授课地点

教学目标

1.知识目标：

(1).掌握产品描述的相关词汇；

(2.)掌握产品描述的相关句型；

(3.)掌握产品描述的相关sp流程和固定表达。

2.能力目标：

(1)能听懂相关的产品的介绍

(2、)能用所学语言知识，介绍相关产品

3.素质目标:

(1.)具有跨文化交际的能力；

(2)展示良好的职业风貌

(3.)具备良好的沟通能力；

(4)传承中国优秀商业文化；

(5)童叟无欺，实事求是的工作作风

教学重难点

教学重点：

(1)relevant words and expressions used when describe products;

(3)SP of this part

2.教学难点：

(1)relevant words and expressions used in this part

(2)SP Procedure of this part

教学方法

与手段

group discussion;self-performance;role play; teacher-student dialogue; case analysis;video analysis

教学设计与实施

（说明：教学设计应覆盖整个教学单元，环节完整，重点突出，时间分配合理；教学目的明确，教学方法多样，思路清晰、结构严谨。

教学过程主线清晰、重点突出、逻辑性强、明了易懂；注重突出学生的主体性以及教与学活动的有机结合。）

环节一：

Group discussion:

Some people say we can exaggerate to some extent when we describe products. Do you think so?

Let’s Get Ready:

环节二：

Find out the English：

1. A: How did you get to know about our newly-developed products?

  B: From TV commercials.

2. A: You are interested in our latest model of products, right?

  B: Yes. Yours is a well-known brand.

3. A: I’m here to talk with you about our software product. Can you spare me a few minutes?

  B: Sorry, I’m quite busy now.

4. A: Any other selling points?

  B: Our products are reliable in function and durable in use.

5. A: Can you show me a sample and give me some details about it?

  B: OK. This improved type of battery is smaller and lasts longer.

Listen and respond：

1. Would you mind showing me your new product?

2. Do you have a prototype of your new model?

3. We’ve just developed a new product. Would you like to have a look?

4. What is the main attraction of this model?

5. What kind of car is best for me?

6. How about showing me your CD players?

7. Is there anything else worth mentioning about your product?

8. Do you think our product is competitive in the market?

Questions:

1. Where does the conversation take place?

2. Which kind of shoes does the supplier not sell?

3. Which of the following statements is not true?

4. Which word is not suitable to describe the Warrior shoes the woman chooses?

5. What would the woman most probably not do?

Listen and interpret：

1. Would you like to know more about this product?

2. What can I do for you?

3. What particular kind of products are you interested in?

4. This is our newly-developed product.

5. This product is the result of our latest technical research.

6. Would you please show me how to operate this product?

7. This is our company’s address and telephone number.

8. Please leave your address and telephone number for any follow-up service.

1. 您想更多地了解一下这种产品吗？

2. 您需要买点什么？

3. 您对哪种产品特别感兴趣？

4. 这是我们新开发的产品。

5. 这项产品是我们最新技术研究的成果。

6. 能给我示范一下这种产品的操作方法吗？

7. 这是我们公司的联系地址和电话。

8. 请留下您的联系地址和电话，以便日后为您提供服务。

Listen and report：

1. We can offer a superior product at the same price as that of our competitors’.

2. You see, compared with competing products, ours is smaller and lighter. Besides, it’s easier to operate.

3. The design is cute and colorful. Teenagers would like it.

4. We guarantee its quality, and we strongly recommend this product. I’m sure you will be pleased with it.

5. We always sell the best!

环节三：summary

1.Key words and expressions used in this part

2.SP standard

教学评价

（说明：教学评价方法得当，合理开展形成性评价，能将语言知识和技能评价与课程思政教学效果评价有机结合；能对教学效果进行反思，并提出创新点和改进教学的方法。）

内容上与unit 3有相似和区别，可以引导学生对比分析，更加快速牢固掌握这个部分的内容。

教学反思

（总结本节课教学的优点或成功之处，取得的成效，目标达成情况，反思在教学实施过程中值得研究的问题或存在的不足以及改进措施。）

积极的同学总是那几组，要吸引更多同学参与进来。