授课班级

旅游管理

授课课时

3课时

授课时间

授课地点

教学目标

1.知识目标：

(1)掌握代理谈判的相关词汇；

(2.)掌握代理谈判的相关句型；

(3.)掌握代理谈判的相关sp流程和固定表达。

2.能力目标：

（1）能听懂代理谈判的相关对话;

(2.)能用所学知识，进行初级代理谈判；

素质目标:

(1.)具有跨文化交际的能力；

(2.)具备良好的沟通能力；

(3.)传承中国优秀商业文化，践行合作共赢的理念

(4.)展示良好的职业风貌。

教学重难点

教学重点：

(1)relevant words and expressions used in agency;

(2)SP of agency

2.教学难点：

(1)relevant words and expressions used in this part

(2)SP Procedure of this part

教学方法

与手段

group discussion;self-performance;role play; teacher-student dialogue; case analysis;video analysis

教学设计与实施

（说明：教学设计应覆盖整个教学单元，环节完整，重点突出，时间分配合理；教学目的明确，教学方法多样，思路清晰、结构严谨。

教学过程主线清晰、重点突出、逻辑性强、明了易懂；注重突出学生的主体性以及教与学活动的有机结合。）

环节一：

Group discussion:

Do you want to be an agency, or do you want to establish your own brand? Why ?

Let’s Get Ready:

环节二：

Find out the English：

1. A: We are thinking of appointing a local agent to help push our sales.

B: OK. We’d like to be the one.

2. A: We are very much interested in acting as your agent.

B: We appreciate your interest in our company.

3. A: Could we have the honor to be appointed as your agent?

B: Are you capable of it?

4. A: You can do better if you develop some kind of sales network here.

B: Well, I was just thinking of that.

5. A: But a sole agent means more sales, publicity and responsibility.

B: Say what you want. The sky’s the limit.

Listen and respond：

1. I think it would be a good choice to accept us as your general agent.

2. What are your advantages to be the sole agent?

3. Can I represent a larger area?

4. We’d like to have the right of sole distribution of your sports goods in our area.

5. We want to have an agent to promote our products in Australia.

6. What’s your plan for promoting our products?

7. It’s in your interest to have an agent help establish your market channels.

8. We’d like to know more about your proposal before giving an opinion.

1. What does Mr. Smith’s company mainly deal with?

2. Why does Mr. Smith want to choose Ms. Lee’s company as his advertising agent?

3. What does Mr. Smith want Ms. Lee to confirm?

4. What kind of services does Mr. Smith need besides media service?

5. What does Mr. Smith want Ms. Lee’s company to provide in the end?

Listen and interpret：

1. We are interested in acting as your sole agent.

2. If terms and are conditions appropriate, we would be pleased to represent you in selling your products.

3. Will you consider my proposal to act as your agent?

4. We wish to appoint a general agent to handle our products in Britain.

5. We are thinking of ways to reach all our potential customers.

1. 我们很乐意成为贵公司的独家代理商。

2. 如果条件合适，我们愿意代销你公司的产品。

3. 你们能否考虑我公司作你们代理的建议？

4. 我们希望委托一家总代理在英国经销我们的产品。

5. 我们在想各种办法争取联系到所有潜在顾客。

Listen and report：

1. Hi, Miss White. Nice to meet you, too. It’s always more convenient to discuss business face to face.

2. Thank you for your interest.

3. I really appreciate your efforts in promoting the sale of our goods. As you know, our silk products are quite famous in the global market. Our annual profit in your country amounts to as much as $500 000.

4. But I feel it is not the right time for us to appoint you as a sole agent for our products.

环节三：summary

1.Key words and expressions used in this part

2.SP standard

教学评价

（说明：教学评价方法得当，合理开展形成性评价，能将语言知识和技能评价与课程思政教学效果评价有机结合；能对教学效果进行反思，并提出创新点和改进教学的方法。）

1.相关词汇和sp 流程仍然需要加强；

2.教学方法恰当，充分发挥学生学习的主动性和积极性，充分调动学生的参与，完成预定课堂目标

教学反思

（总结本节课教学的优点或成功之处，取得的成效，目标达成情况，反思在教学实施过程中值得研究的问题或存在的不足以及改进措施。）

1. 代理这部分内容较为专业和生僻，需要进一步练习。